东呈酒店集团，世界酒店集团五十强，万豪国际集团战略合作伙伴，万枫品牌中国区唯一开发运营商。自2006年成立以来，东呈秉承 激情专注、结果导向、以人为本、合作分享 的价值观，致力于成为中国一流酒店集团。
东呈旗下酒店品牌包括：高端经济型酒店连锁品牌—城市便捷；个性化商务酒店连锁品牌——精途；以 简优 为产品和服务特色的标准中档酒店连锁品牌——宜尚；以及倡导 轻奢人文 调性的中高端酒店连锁品牌——怡程。
截至目前，集团已在中国和马来西亚两国超过200座城市拥有超过900家连锁酒店，有效会员数超过1000万, 其中微信活跃会员超过200万。
集团计划用5年，进入中国酒店集团5强阵营，成为中国酒店业标杆企业；用10年，进入世界酒店集团10强阵营，成为世界酒店业瞩目的企业；用20年，进入世界酒店集团5强阵营，成为全球酒店业受尊重的企业！
Eastern Crown Hotels Group, one of the global top 50 hotels groups, strategic partner of Marriott International, Inc., an d the only designated developers& operators of Fairfield Marriott. Since its establishment in 2006, Eastern Crown has concentrated on corporate values: passion&focus, result-oriented, people oriented， cooperation&share . an d aim to be one of the leading hotels groups in China.
Eastern Crown owns four brands: City Comfort Inn – a leading premium economical hotel chain brand; JTOUR INN - a personalized business hotel chain brand; ECHARM – a mid-scale hotel chain brand featuring simple but good ; ECHENG – an upper mid-scale hotel chain brand featuring Light Luxury an d Humanity .
For now, Eastern Crown has exceeded 900 hotels in more than 200 cities covering China an d Malaysia. It has reached more than 10 million loyalty members an d exceeded 2 million active members on Wechat.
The group plans to enter top 5 hotels groups of China in 5 years, an d become an iconic company of China?s hotel industry ;enter top 10 hotels groups of the world in 10 years, an d grow into a remarkable company in the global hotel industry ;enter top 5 hotels groups in 20 years ,and become a respected company in the global hotel industry.
